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ATIA continues international work

ITB Asia kicked off on Wednesday with over 1,838 international exhibitors and with the theme “Accelerating Growth: Paving the Way for New Opportunities in Travel & Tourism” as attendees discuss topics critical to the future of MICE, corporate travel, leisure travel, and travel technology.

ATIA’s presence at ITB is just part of the important international activity throughout the year which also includes onging and active participation in core group the World Travel Agents Association (WTAAA).

WTAAA interacts with travel supplier partners representing all aspects of travel agency distribution from airlines, to hoteliers, to cruise lines, to GDSs and other technology providers, to government entities and more – lobbying key issues on behalf of its members. This includes interceding on IATA matters by participating in multiple related IATA forums impacting the travel agency distribution channel. WTAAA represents 11 regional market associations across the globe with regional and direct member associations in 67 countries worldwide. WTAAA members account for more than 70% of global airline sales through the travel agency channel.

Part of Dean’s attendance at ITB Asia involved hosting a panel exploring the lifecycle of travel experiences. Joining him on the panel were Wen Ciu Lee, Head of Operations APAC, Tui Musement; Nicholas Lim, CEO-Asia, The Travel Corporation; Taro Amornched, Co-founder and CEO, TakeMeTour; and Rhydian James, CCO Discova.

Quotes attributable to ATIA CEO Dean long

"ATIA’s work at a global level helps shape the landscape for the benefit of our members and, while the detail is often so granular that it’s doesn’t feature in our regular member updates, it is important.”

“Attending significant conferences and conventions such as ITB Asia, which prides itself on being a cradle for Travel’s cutting-edge trends, matters both from a leadership and relationship building level.”

“While the Aussie contingent was small, it was lovely to catch up with the ATIA allies and members in attendance.”       

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