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ATIA brings on James Hewlett to support corporate engagement

14 February 2024: The Australian Travel Industry Association (ATIA) has engaged James Hewlett, founder of Endurance Marketing and Consulting, to help with boosting corporate partner engagement and the rollout of the individual membership program.

James is a highly experienced marketer with a proven record in developing and deploying marketing and brand strategy, particularly in travel. Before launching Endurance (www.endurancemarketing.com.au), James held several significant roles including serving on the Executive team at Visit USA and Head of Marketing at Collette.

James’ appointment continues the ATIA approach of ensuring we have the skills and expertise in the Association to deliver on our vision of being an advocate for a strong and prosperous Australian Travel Sector.

QUOTES ATTRIBUTABLE TO ATIA CEO DEAN LONG
“We are delighted to add James’ skills and experience to the ATIA team. His extensive background in Marketing, complemented by his deep understanding of the travel industry, further deepens the ATIA team’s capacity especially as we entrench the corporate and individual membership offerings.”

“Ensuring the ATIA team has voices that have experiences from across our members is critical to the continuous improvement we are committed to delivering for our members.”

QUOTES ATTRIBUTABLE TO JAMES HEWLETT
“It’s exciting times for ATIA and I’m delighted to contribute to the hugely talented team who are bringing new initiatives to the industry.”

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