28 February Mainstream Media Profiling Delivers for ATAS Businesses February 28, 2024 By Amanda Rixon Media Release 0 Each week, ATIA pitches to the most influential of Australia’s print, radio, and online media. ATIA also shares media opportunities with members who have signed up for ATIA’s media roster. ATIA MEMBER QUOTES: Mike Dwyer, Principal, Main Beach Travel ‘ATIA’s media roster has proven to be a very effective initiative. The media have confidence that if they want to run a travel piece, ATIA can connect them to industry “experts” for comment. Being part of this roster has resulted in me becoming a regular commentator on local ABC radio for all things travel-related. Keep up the good work, ATIA, and I encourage more agents to put themselves forward.’ Donna Meads-Barlow, Managing Director 'Belonging to the Australian Travel Industry Association and being part of the ATIA media roster is more than just a membership; it's an affirmation of our commitment to excellence, collaboration, and shaping the future of travel where every journey we report on shares our professional, enriching experiences and enduring connections.' Simon Bernardi, Managing Partner ‘Being on the ATIA media roster is a great opportunity not only to promote your business to a wide audience, but it also gives you a platform to which you otherwise would not have access. The roster creates the opportunity to give your advice and opinions on issues that impact our industry. We have received wonderful feedback from our participation on the roster through trade partners and colleagues, as well as generated new customers and enquiries. If you get the opportunity to participate, grab it with both hands. Thank you, ATIA, for allowing us to participate.’ Andrew Gillard JP, Managing Director ‘Being part of the ATIA media roster offers significant media value for my company. This includes educating the public about our role in the travel ecosystem, addressing concerns and queries, enhancing public understanding, and promoting our expertise and professionalism. Being featured in media outlets allows travel advisors to promote their own companies, as well as ATIA, elevating our individual profiles and strengthening the reputation and visibility of the association within the travel industry.’ QUOTES ATTRIBUTABLE TO ATIA CEO DEAN LONG: ‘Delivering value for our members remains at the heart of everything we do at ATIA. Through our mainstream media profiling, we are not just highlighting the best of the Australian travel industry but also underscoring the importance of professional advice and personalised service that our members provide.’ ‘It’s about showcasing their expertise on a national stage and ensuring that ATIA continues to be a driving force in championing the success of our members.’ QUOTES ATTRIBUTABLE TO ATIA DIRECTOR OF MEDIA AND COMMUNICATIONS LJ LOCH: ‘The most powerful way of showing the value of choosing an ATAS business is through our members, themselves. Our ATIA Media Roster allows us to respond with the necessary speed to incoming media requests as well as showcasing the awesomeness our members deliver each and every day through our weekly pitching to the major media outlets across the country.’ Related Articles Claiming tax deductions for travel businesses: webinar reminder for ATAS members One of the many benefits of ATAS accreditation is ongoing education for participating travel professionals, and next Tuesday’s webinar will welcome a guest presenter from the ATO to explain claiming tax deductions for small businesses. ATAS support through complaint process a winner Support through successful management and resolution of customer disputes is one of the many benefits of being ATAS accredited according to participating travel professionals. Industry Experts Convene for Inaugural ATAS Advisory Committee Meeting It’s straight to action for the ATAS Advisory Committee (AAC) with briefings from several experts and committee appointments with David Walker named Chair and Scott Darlow Vice-Chair. Industry Stalwarts and Consumer Representatives Appointed to ATAS Appeals Complaint Committee (ACAC) Industry stalwarts David Padman and Melvyn Almeida, along with consumer representatives Philip Field and Jillian Brewer, have been announced as the committee members for the critically important ATAS Appeals Complaint Committee (ACAC). ATIA delivers for Members: New Service/Professional Fee Flyers to Enhance Customer Understanding The Australian Travel Industry Association’s (ATIA) new Service Fee flyers are proving popular, with ATAS participants already reporting increased customer understanding and satisfaction. News Corp’s Escape People’s Choice Award Finalists Announced A record 12,000 Australians have nominated their favorite ATAS accredited Travel Brand in this year’s National Travel Industry Awards (NTIA) People’s Choice Award, supported by News Corp Australia’s leading travel media brand Escape. Showing 0 Comment Comments are closed.