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ATAS is now ATIA Accredited

At our inaugural Beyond Borders Summit, we introduced Project A30.  This represents a comprehensive reset for the Association and the industry, with the goal of fostering long-term growth, innovation and sustainability.

One of the key initiatives announced was the retirement of the ATAS brand and a transition to one unified brand - ATIA Accredited. This transition aims to strengthen consumer trust and create a trusted travel ecosystem that connects suppliers, agencies and consumers more seamlessly.

It's important to note that there will be no changes to the accreditation program or the renewal process and requirements, however your next membership certificate will be fully branded as ATIA accredited. And right now you are able to download the ATIA Accredited logo suite for use in your marketing collateral, websites, email signatures and business cards.  Click here to access the logo suite today.

Other Initiatives Announced

• Industry-Led Protections: As part of its strategic commitment to the industry’s future, ATIA is developing new supplier and agency protection measures to safeguard both members and travellers. This program is designed to reduce risk, improve accountability, and enhance confidence across the sector. A full proposal for industry-wide consultation is expected in 2025, signalling a collaborative approach to enhancing consumer protections without overburdening businesses with unnecessary regulations.

• Workforce Development Initiatives: ATIA will introduce a suite of programs aimed at attracting and retaining talent in the travel industry. This includes a Gap Year program that will invite school leavers to experience careers in travel, as well as the Travel Career Kickstart Training Program aimed at providing new starters with the skills they need to enter the workforce. These initiatives are critical in addressing the industry’s skill shortages and creating pathways for future generations of travel professionals.

• Modern Slavery Reporting Solutions: ATIA is also leading the charge on streamlining compliance with Modern Slavery regulations. Working with partners, the Association will develop a bespoke solution that integrates with existing accreditation processes, reducing the burden on businesses and helping the industry address this critical issue more efficiently.

• Data Insight Series: Finally, ATIA announced the launch of its Enterprise Benchmarking Reports, a new data insight series that provides members with tailored performance comparisons against industry peers. This tool, leveraging de-identified ATAS and economic data, will offer valuable insights into market trends and member performance, allowing businesses to make informed decisions based on both historical and current data. It builds on ATIA's monthly Travel Trends Reports

We've also hosted a webinar discussing these initiatives; and released audio from the Beyond Borders Travel Summit as these announcements were made.