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Australians embrace Japan, Vietnam and Indonesia as travel surges in 2024

The Australian Travel Industry Association’s (ATIA) December Travel Trends report uses data from the ABS, Department of Infrastructure and analysis by the ATIA team.

The most recent data shows that in October alone, 1.66 million Australians departed for international destinations, a 12.1% increase on the same month last year.

Japan recorded an astounding 73.8% year-on-year growth (567,330 Australians travelling as of Oct Year End 2024 compared to the same period the previous year). Vietnam was up 35.4% (423,630) and Indonesia was 26% (1,644,010). In terms of total travellers, Indonesia was the top destination, followed by New Zealand at 1,344,150 up 8.2% and the USA at 732,490 (up 13%).

63.6% of Australians travelling in the year prior to October 2024 were holidaying, with 24% visiting friends and relatives, and 5% on business.

Inbound, year-on-year, China is the fastest growing market in terms of visitors to Australia, with a 96.6% increase on last year. Visitors from South Korea to Australia have slightly overtaken Japan, with both showing near 50% growth on last year. 

QUOTES ATTRIBUTABLE TO ATIA DIRECTOR OF MEMBERSHIP AND INDUSTRY AFFAIRS RICHARD TAYLOR:

“Destinations like Japan, Vietnam and Indonesia are seeing unprecedented growth. Japan’s 73.8% year-on-year surge is phenomenal while Vietnam and Indonesia continue to rise by 35.4% and 26%, respectively. These figures highlight the evolving preferences of Australian travellers.”

“Leisure travel is driving this surge, with 63.6% of Australians travelling for holidays. The strong focus on reconnecting with friends and family, as reflected in 24% of travellers, also highlights the personal value of travel.”

“We know from our members that Australians’ appetite for travel, especially to emerging markets, is always strong. When deciding on your travel plans, whether it’s for holidaying or for business, choose an ATIA-Accredited business to make sure your travel plans deliver.”